When did summer get so busy? When I did B2C marketing, summer was a blur as we geared up for back-to-school and Christmas. In B2B, it’s supposed to be a slower, gentler time. Time for golf, patio lunches and sneaking out early on Fridays. But the past few summers have looked just like the past […]
When Good Things Happen to Good Research
I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank […]
Trade Shows Part 8: Six Other Things To Do
Event Planning is a Year-Round Activity If all events happened in the second half of the calendar year, then it would be just fine to leave the decision about whether or not to attend to the last two months of the preceeding year. But events happen all year and it’s always a complete panic to get […]
Trade Shows Part 5: Getting People to Your Booth
Just because you have a booth doesn’t mean anybody cares. Here are ways to get attendees to your booth.
Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
Bad booth is just bad planning.
