Geoffrey the Giraffe has left the building. Suitcase in one hand and final Toys-R-Us paycheque in the other, he’s off to the career transition service for unemployed mascots. I’m not going to add to the chorus of eulogies for this chain, and I don’t really know why it finally failed, but I do think TRU […]
Winning the Attention Game
The sippy cup followed a near-perfect arc across the busy coffee shop as it travelled from frustrated toddler to startled customer, sprinkling apple juice on everything in its path. The mum, balancing a baby and a smoothie, apologized as best she could and made a hasty exit, explaining that he just wanted her attention and […]
A Strong Referral Program Starts with Two Qualities
Hi all, I’m swamped. Just swamped. Well not really; I played golf the day I was supposed to write a post, so my friend Andrew is here to the rescue with this guest post about referral programs. Enjoy! Every business leader thinks about generating new sales. So, let me ask you a quick question about […]
The Case for Free-Range Executives
My friend Genevieve is an outstanding HR professional and legendary consumer of fine chocolate. She has recently spent her time working on integrating two corporate cultures following a big merger. It’s not going well. “I’m stress-eating Lindt balls,” she confessed. “The other night, I ran out and ate a cocoa-flavoured lip balm, just so I […]
The Other F-Word That’s Messing With Your Brand
A while ago we looked at how friction grinds down employer brands through the daily assaults on process and productivity and the generally punishing aspects of having to share space and limited air exchanges with other humans. Following a terrible experience at a local restaurant, I am wondering if there isn’t a second F-word at […]
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