A lot of my work, lately, has focused on helping to rescue sucky internal communications programs. The general reasons for the almost perpetual suckiness of internal communications is the abject neglect of most of the programs. This can take the form of budgetary neglect: just because you hired someone to manage it, doesn’t mean it’s […]
Time to Take Candidate Experience as Seriously as We Take Customer Experience
Marketing has insinuated itself into the customer experience over the past few years. It’s high time we helped HR leaders define and improve the candidate experience, too.
Customer Journey Maps are Only Half the Job
Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here […]
Careers Pages: A Tragedy in One Act
On many websites, the Careers page is one of the most visited. Yet marketing routinely ignores it in favour of revenue generation, and HR lacks the skillset to really make it hunt. Let’s fix that.
Marketing Needs to Take Employer Brands Seriously
Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]
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