Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as 40% of your workers might be activists. Employers, who can no longer […]
Why You Need an Employee Activism Strategy
Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The […]
Preventing Terrible CEO Blogs
Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]
Your CEO Doesn’t Need a Blog. Seriously.
It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]
Seven Really Simple Ways Marketers Can Help HR
The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. We’ve looked at how some support for internal […]
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