Last month some colleagues and I were heading downtown for a luncheon. I offered to order an Uber, but my co-worker beat me to it and said she’d called a cab. In the elevator on the way down, she said she’d not used Uber and didn’t really understand why anyone would. I explained that with […]
Is Your Brand Hard to Quit?
I have been having an impolite discussion lately with a payment processing organization. It’s all about one of those credit card swipey terminals that a charity I help out has been renting for a few years. We don’t use it often; we can do the same thing for a lot less using Square; and, we’re […]
We Need to Stop Pitching and Start Talking
How interesting. Just as I was working on this series about pitch decks, I get invited by one of my clients to, you guessed it, a sales pitch! Time to see if anyone is paying attention to all my helpful advice about pitching. Clearly not. In the room: a CFO, a controller, a VP of […]
How to Build A Better Sales Pitch
Last week we had a look at the poor old sales pitch deck and how it drives truly miserable selling and buying experiences all around, and generally squanders the time of very expensive people. This week I’d like to propose a new approach to the sales pitch presentation. Let’s lose the 20-slide decks. Let’s forget […]
It’s Time for a New Pitch Deck
There is nothing quite like a shiny new year in the Sales Department to get your blood pumping. The Squirrels are back from their long schmooze in December and ready to start all over again with a fresh quota, right? Maybe not quite. If you’re like most B2B shops, your poor Keebler Elves are still […]
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