Marketers make forms for marketers and then wonder why nobody fills them in.
Trade Shows Part 1: Who Goes to the Show
A gentle reminder about why we bother with trade shows and why we send people to them while the rest of the company wrings its hands and tells us we’re wasting money.
Be Your Own Closet Monster
Sometimes the best way to anticipate your next scary competitor is to pretend to be one.
Most Offsite Meetings Are a Waste of Time
Millions of hours and even more dollars are spent sitting around at offsite meetings doing very little. Here are some ways to make them work.
Campaign-o-Rama or Conversation?
For years and years and years marketers have set their watches by their in-market campaigns. Two, three, four times a year we back the train into the station and chug through another campaign. While that’s going on, we start briefing the agency for the next round — sometimes not even bothering to change the dates on […]
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