The problem with rental cars is that right about the time you figure them out, you have to give them back. It’s just not obvious how to move the seat, adjust the mirrors and open the little gas door. For reasons I have yet to understand, the rental companies don’t throw the manual into the […]
Gin & Tonic for Breakfast on Monday
When did summer get so busy? When I did B2C marketing, summer was a blur as we geared up for back-to-school and Christmas. In B2B, it’s supposed to be a slower, gentler time. Time for golf, patio lunches and sneaking out early on Fridays. But the past few summers have looked just like the past […]
You Are Not Green
I don’t care if you use post-consumer paper in your 3-million piece DM drop. I don’t care if your employees are forced to plant trees on their lunch breaks. Recycled toner? Not impressed. Special parking spot for hybrid vehicles? Your mum must be proud. You’re just not green. Let’s tell the truth here, those are […]
Porcupines Part IV: A Jack Russell Betrayed
Final post on porcupines, I promise. We’ve reviewed the regrettable things marketers do to perfectly lovely people that make them angry, demanding and rude. First we can ignore them. If that doesn’t work, there’s always cornering them with unnecessary or unwanted stuff and today we discuss the big one: Betraying them. There are five ways […]
Porcupines Part III: Nobody Puts Bunny in a Corner
Still on about the porcupines and examining how marketers can turn perfectly lovely people (Bunnies) into angry, demanding, rude monsters that our customer service people have to shoot. Last post we looked at the role ignoring someone can play in shoving them over the edge. Today I want to look at the second thing we can […]
- « Previous Page
- 1
- …
- 40
- 41
- 42
- 43
- 44
- …
- 50
- Next Page »
