How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Now that good times are back, with little […]
Preventing Agency Suckiness
Last week we talked about how to tell if you have a lousy B2B agency, and the many reasons for this. As with dryer fires and global economic collapse, the key is prevention. Here are five tips for not getting stuck with an agency that sucks at B2B. 1. Get a Seat at the Grown-Up […]
It’s Time to Kick the Creative Brief Habit
I have a new hero. His name is Frank and he had the best idea I’ve heard in years. Last Thursday morning I had the great privilege to speak at BtoB Magazine’s NetMarketing Breakfast in Boston. Frank Days from Novell was speaking and his topic, way more interesting than mine, was on the notion of applying Agile […]
Why Your Agency Sucks at B2B
Okay maybe your agency doesn’t suck at B2B marketing. If that’s the case, thank the deity of your choice and keep it to yourself. The chances are, however, that you and your agency are not quite seeing eye-to-eye on how to do things. If you work for a company that is also a consumer brand […]
Toxic Auto-Spamming at Happy Hour
Last post we explored the pretend customer lifecycle circle and found the Arsenic Hour at 6pm. It’s here that even the cleanest deals can die at the hands of bungled installations, capricious customers and obnoxious staff. This is dangerous territory and ought, in my opinion, to be declared a no-fly zone for marketing. Marketers, being […]
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