Do you know what happens when you startle a squirrel? Here is what happens: they leap straight up in the air like a demented Harrier jet, execute a flawless 720 degree spin, drop their nuts and rocket up the nearest tree from which they loudly scold the world for all the commotion and the missing […]
Keeping Skippy Busy: The Scourge of the Summer Student
It always seems like such a great idea in February. That’s when HR stops staring at the chicken entrails long enough to ask if you want a summer student in your department. And despite all evidence that you really don’t, you say yes. You say yes because someone needs to shift that box of brochures. […]
Social Media for Grown-Ups
I really, really, really didn’t want to like this book. I was so looking forward to taking the piss out of authors with the audacity to promise to make me a Marketing Superstar, let alone by doing it with B2B social media marketing. I mean, what are the odds? Social media’s contribution in the B2B […]
Campaign Falling Flat? Replace Attitude with Altitude
This ad has been running in my local paper lately. It speaks of a Secret place with golf balls, attractive people who eat outside and race cars. I would like to go to this place. Oh look, it’s the Central Counties! The what? I’ve never heard of the Central Counties. That must be why it’s […]
Social Media Readings: Nine Things to Get You on Track
A long weekend looms here in Canada, with another just behind it for my American friends. Time to put some duct tape on the kids, some beer in the cooler and kick back with a good book. When that runs out, you may want to take a few minutes to ponder (again) the role of […]
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