Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here […]
Archives for March 2019
Careers Pages: A Tragedy in One Act
On many websites, the Careers page is one of the most visited. Yet marketing routinely ignores it in favour of revenue generation, and HR lacks the skillset to really make it hunt. Let’s fix that.