Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]
Archives for February 2019
Five Ways to Screw Up Change Communication
Organizational change is inevitable but lousy communication should not be. Here are five common (and avoidable) change communications mistakes.
Guess Who Really Owns Your Brand?
A version of this was published a few years back, not long after Gap made an unfortunate attempt to change its logo. The recent noise about Slack’s updated logo reminds me that, as brand owners (and this applies also to employer brands), we need to assert our right to make decisions, even stupid ones. So […]