It is no secret that I think NPS (Net Promoter Score) is a flawed view of things, particularly if that is all you use to measure customer happiness. I don’t think it’s awful; I think it has its place and that place has limits and we need a few supplemental questions to get at some other […]
Archives for August 2016
Your Corporate Values Are Probably Cat Puke
Here is an annoying and gross thing about cats: they throw up in the night. Sometimes they are on your bed when that happens, which usually means a lot of thrashing around, trying to dislodge the cat before it creates unanticipated nocturnal laundry. Other times it happens in the hall, the bathroom or the kitchen, […]
Creatives vs. Marketers: 8 More Stupid Reasons It All Goes to Hell
We’re still unpacking the unfortunate exchanges between Alex and Terry. If you haven’t read them, start here, then read this and check out last week’s post. Stupid Reason #9 – Scope creep. Campaigns and product launches and such are complex things, with lots and lots of moving parts. Good marketers can see all the parts […]
Marketers vs Creatives: 8 Stupid Reasons It All Goes to Hell
For the past two weeks, we’ve been imagining a couple of email exchanges between client-side marketers and agency–side creatives. Neither ended well, and I can think of 16 reasons why this is a familiar scenario to so many of us. Here are the first eight of them. Stupid Reason #1 – Most creative briefs suck. […]