April 7 Hi Alex, Got your text. Happy to fill in a few blanks for your award entry. The team is thrilled you’re putting our campaign forward. While I have you, wondering if you have any dates in mind to discuss the brief I sent over. Our big Q3 campaign for the encryption product needs […]
Archives for July 2016
Creatives vs. Marketers: Dear Terry
February 15 Hi Terry Thanks again for a very interesting meeting yesterday. The creative team is excited to work on your new software launch. I’m sure the application will work just fine by the time we’re ready to go to market. Let me know when you want to try again for the demo. On which, I […]
Why We Need to Choose Discretion Over Policies
The wonderful Jason Fried points out that most company policies are a form of organizational scar tissue – an overreaction to a single, unexpected event. I love this metaphor, and I would suggest it extends well beyond dress codes and not stealing someone’s yogurt and has a profound impact on how we treat customers. Policies […]
Why Decision Makers Are Distracted
Do you know who Robert Metcalf is? If you eat obscure pigs, you may know that he is a top breeder of same; if you are a techie, you may recall he invented the Ethernet, founded 3Com and, for a while, was a publisher at IDG. These days he is a VC and breeder of pigs. But […]