I know better than to answer the phone at 8:50am. But it rang. And I reached and it went like this: “So… this is Lisa from PinkLipstick (I am making this up. I have no idea what her name was, nor did I catch the name of her company), and I wanted to tell you […]
Archives for February 2016
Why Some of Your Revenue is Having an Out-of-Funnel Experience
Meet my friend Marta. Marta is a busy Executive Assistant in a big company. She supports two senior people, runs the lottery pool on her floor and leaves pissy notes in the kitchen when someone doesn’t do their dishes. Marta also happens to decide how to spend almost half a million dollars a year. She […]
Uber’s Success is About a Better Conversation
Last month some colleagues and I were heading downtown for a luncheon. I offered to order an Uber, but my co-worker beat me to it and said she’d called a cab. In the elevator on the way down, she said she’d not used Uber and didn’t really understand why anyone would. I explained that with […]
Is Your Brand Hard to Quit?
I have been having an impolite discussion lately with a payment processing organization. It’s all about one of those credit card swipey terminals that a charity I help out has been renting for a few years. We don’t use it often; we can do the same thing for a lot less using Square; and, we’re […]
We Need to Stop Pitching and Start Talking
How interesting. Just as I was working on this series about pitch decks, I get invited by one of my clients to, you guessed it, a sales pitch! Time to see if anyone is paying attention to all my helpful advice about pitching. Clearly not. In the room: a CFO, a controller, a VP of […]