Last week we had a look at the poor old sales pitch deck and how it drives truly miserable selling and buying experiences all around, and generally squanders the time of very expensive people. This week I’d like to propose a new approach to the sales pitch presentation. Let’s lose the 20-slide decks. Let’s forget […]
Archives for January 2016
It’s Time for a New Pitch Deck
There is nothing quite like a shiny new year in the Sales Department to get your blood pumping. The Squirrels are back from their long schmooze in December and ready to start all over again with a fresh quota, right? Maybe not quite. If you’re like most B2B shops, your poor Keebler Elves are still […]
Is it Loyalty or a Big Bucket of Herring?
This is a photo of the collection of so-called loyalty cards I can currently find. There are many more tucked into purses, pockets, passport folders, glove compartments and desk drawers. I have countless others in the virtual world, and I don’t think a week goes by that I’m not asked to join someone’s customer reward program. […]
Stop Testing Your Products on Strangers
The universe obviously wants me to have more money. Why else would I have been invited to make $300 just for sitting in a cold room sniffing dry erase solvent and talking about my hopes and dreams for a new CRM application? The universe, however, did not want the CRM company to do a particularly […]