“Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s becoming a system of systems and that is a world of multiplicity and diversity. Given that, we believe that for effective action there’s got to be collaboration across organizations, not just within one specific organization.” English translation: At […]
Archives for April 2014
Fixing Your Sucky Website Step Three: The End Game
Here is our final look at fixing sucky websites. In Step One, we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends. But that was just window-dressing. Deep down you know when even your very pretty site is still Sucky. You also […]
Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. She’s starting to shower again and is giving back to the community — mostly by donating her ex-husband’s books, hockey […]