My friend Aileen is breaking up with her husband Dan. It’s going the way such things usually do, and Aileen is self-medicating with a nice pinot noir when she isn’t building Dan-shaped snowmen to run over in her driveway. I called the other night to see if she needed help with the Tuesday Night Effigy […]
Archives for March 2014
Is It a Beautiful Day in Your Brand's Neighbourhood?
Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. Welcome to the hospital suburbs. Other businesses and industries have suburbs too. Spreading out from the centre of enterprise software and hardware suppliers […]
Stop Talking Price, Start Talking Time
Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to. I think it was Craig Jarrow at Time Management Ninja who said that the most important thing you do with your day is deciding what to do with your day. I believe […]
Are You Beating Your CSAT To Death?
A while back we looked at how marketing shoves the Customer Abuse Department under the bus by setting unrealistic expectations nobody can possibly live up to. Today I want to talk about another reason our customers may be finding our statements about their value a little dubious, and it’s time to blame Daddy. You remember […]