Too much time spent in focus groups and not enough time spent just focused means branding over brand and crappy customer experience.
Archives for March 2010
What Does Your Company Do?
I’ve just finished judging a contest for small business owners. The first question on the entry form is this: What does your company do? Guess what? Most of them can’t say. They can go on for 500 words about practically nothing at all, but they can’t seem to articulate what it is that they do. […]
A New Metric for the Call Centre: Helpfulness
It’s time to measure call centres in terms of what they do, not how they do it.
The Gentle Art of Free Stuff (Part 1)
Step away from my ass. I mean it.
Bizmarketer’s Five Rules for Free Stuff
So many trinkets, so little benefit. Marketers need to spend some time thinking through their trinkets and freebies to get the most out of their premium items spend.