Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch of new ones we’re supposed to know and here is a book that explains it […]
Book Review: What to Expect When You’re Expressing: APE Delivers
What do you do when your publisher can’t figure out how to fill an order for a few hundred e-copies of your book? You break up with them and publish the next book yourself. And once you do that, if you’re Guy Kawasaki, you write another book about what you learned about self-publishing. Especially if […]
Most Corporate Change Fails. Here's Why.
This book starts out promisingly enough. Big storm. Trapped people. A bang. A scream. Lights go out. All this in a book about change management. Boy, the bodies are gonna start piling up for sure! Alas, no bodies. Just a business fable.
Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki
Maybe it’s just me but I don’t quite understand enchantment in the context of marketing. Enchantment is more connected, in my mind, with gingerbread houses, helpful teapots, and cheerful birds who hang out the washing. The real world just doesn’t have enough unicorns to make this work for me. On the other hand, what do […]
Is it Still a Revolution if it Comes with Instructions?
Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social*. I should note that I received two copies, both of them free. One I think I asked for […]