Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. Not enough experience, too much experience, degree in botany, no industry experience; the list of reasons not to hire someone is endless. Ron, on the other hand, has been wandering, with his spider plant, around the parking lots […]
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Recruitment Marketing Essentials #2 – A Better Candidate Experience
This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up if you have had a terrible experience as […]
Time to Take Candidate Experience as Seriously as We Take Customer Experience
Marketing has insinuated itself into the customer experience over the past few years. It’s high time we helped HR leaders define and improve the candidate experience, too.
Recruiting vs. Sea Monkeys: Which is More Disappointing?
Sea monkeys are brine shrimp. Brine shrimp are incredibly disappointing pets. Yet this bottom-of-the-food-chain critter has been marketed for decades, and millions of children (okay, and at least one adult) have forked over a few bucks, hoping the product in the picture is what will arrive in the mail. It isn’t, of course, but thanks […]
What the Server at Applebee’s Can Teach Us About Employee Experience
Love it or hate it, one thing Applebee’s does quite well is remember to check with customers within a few minutes of their meals arriving on the table. Last week we looked at the need to have these early first taste touchpoints with customers as a way to flag and fix issues before they become […]
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