If you’re getting sick of Myers-Briggs, Standout and all those other profile systems, may I recommend another fun way to slice and dice your co-workers into neat little categories? Grab your Winnie-the-Pooh books, a generous few glasses of Pinot Something and an organization chart. If Winnie-the-Pooh is new to you, bring the bottle into the […]
Archives for October 2017
Is This F-Word Hurting Your Employer Brand?
The old saying, culture eats strategy for breakfast, might be true, but friction, my friends, is grinding that culture into a sad little pile of gravel. Most brands have been thinking about friction for a few years now, and well they should. Reducing customer friction during the purchase process and, more importantly, throughout the customer […]
HR is Marketing’s New Ally
I’m not sure if it’s come true or not, but a year ago Gartner was predicting that right about now the Chief Marketing Officer will officially outspend the Chief Information Officer when it comes to technology. That suggests they should hang out more. Alignment between marketing and IT and marketing and sales has been a […]
The Missing Piece in Most Crisis Communications Plans
I would think the folks at Equifax are not having a great time lately. I don’t know for sure, but like the people at Volkswagen two years ago, and the folks at Lululemon just about any time their founder opens his mouth, I would think the days feel just a little longer lately. Which is […]