Do you have a mission statement for your business? If not, don’t worry. They’re basically useless, and mostly an exercise in box-ticking so the leadership team can get on with leadering, and the marketing department has something to put on the website. Personally, I don’t think mission statements belong anywhere near your website, and neither […]
Archives for September 2017
No More Marketing Job Descriptions
Does this seem familiar? We’re looking for a dynamic marketer to lead the [insert group name] team. In this role you will manage a talented group of marketing professionals to drive growth, build market share and increase awareness among target markets. Working closely with your colleagues in [insert department], [insert department] and [insert department], you […]
Watering Down Brands with Spin
Nestlé is launching a new brand campaign to celebrate hydration. How thoughtful. It seems we’re just not educated enough about why it’s important to stay hydrated with safe drinking water. Mums, in particular, need to be educated about that one, according to the agency. On behalf of mothers everywhere, I want to thank you for […]