What the heck is happening to transit advertising? I used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Or bypass the freshly-wrapped turnstiles, ticket booths and slow- moving […]
Why Marketing Needs to Find the Church Key
I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I used to hate some of my coworkers,” he […]
Nine Visuals Your B2B Website Really Doesn't Need
All together now: “Content is goooooood.Visual content is gooooooder.” Great got it. Lots of content is essential for B2B marketing efforts (we kind of all knew that even before it was cool to know that, didn’t we?). And I’m willing to concede that in a post-literate world full of distracted Gen Y’s, we need to […]
Please Stop Sending Bad Holiday Greetings
The Slow Elf’s Tale Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. You see, kids, it used to be that businesses bought thousands and thousands of MDWH cards, which were labouriously hand-signed and mailed (with a […]
Becoming the Sally Field of B2B Email Part Three
First, thank you to everyone who took The Pledge from Sally Step One. I am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Now if you are sending consistently stupid, misleading, […]
