Last week we looked at a few ways to mess up your brand, so this week I thought we should look at a few things that some great brands do well. 1. They speak with one voice How many times have you gone to your bank and had a perfectly nice encounter with a perfectly lovely […]
How to Set Up Small Company Sales Teams for Success
I know better than to answer the phone at 8:50am. But it rang. And I reached and it went like this: “So… this is Lisa from PinkLipstick (I am making this up. I have no idea what her name was, nor did I catch the name of her company), and I wanted to tell you […]
Stop Testing Your Products on Strangers
The universe obviously wants me to have more money. Why else would I have been invited to make $300 just for sitting in a cold room sniffing dry erase solvent and talking about my hopes and dreams for a new CRM application? The universe, however, did not want the CRM company to do a particularly […]
Why Meaning Matters More than Noise
“When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.” If you know Bernadette Jiwa, this line will feel familiar; if you don’t know Jiwa and her work around helping brands tell their stories, this book is a great place to check […]
The Distance Between Decision-Makers and End Users is Key
One of my favourite business writers, Geoffrey James, once wrote that B2B selling is “not only different from B2C selling, it’s massively more difficult …” . Here’s the whole article. When we look at the marketing side of B2B, I’m not sure it’s any more difficult than B2C, but I suggest it is considerably more […]
- 1
- 2
- 3
- …
- 6
- Next Page »
