Last week we looked at some recent Twitter escapades that had in common the mistaken belief by marketers that Twitter has something to do with them. This backfires rather a lot. Another thing that often ends badly is saying anything at all. Sometimes the best Twitter strategy of all is to zip it. Time for […]
Twitter Truth #1: It’s Not About You
Why do people want to be near Rob Ford, Charlie Sheen and most anyone who owns a professional sports team? I can assure you, it’s not for the conversation; it’s because there is at least a small chance they will further unravel and something interesting will come flying out of their mouths. The same is […]
Campaign-o-Rama or Conversation?
For years and years and years marketers have set their watches by their in-market campaigns. Two, three, four times a year we back the train into the station and chug through another campaign. While that’s going on, we start briefing the agency for the next round — sometimes not even bothering to change the dates on […]
