Is the CEO of your company a giant sleazebag? Well I certainly hope not, and if they are, then you should stop reading this and go apply for jobs pretty much anywhere because life is too short for sleazy executives. I certainly hope that you do not consider your CEO to be a sleazebag, but […]
Why Do Small Business Buyers Act Like Consumers?
In any gathering of B2B marketers, the topic of small business inevitably comes up. After all, those of us who work for large companies collectively discovered them just a few years ago. I’m pretty sure they didn’t exist until we found them. Or if they existed, they certainly didn’t buy complicated things like computers and […]
Of Trust, Imagination & Beach Balls
A dual lack of trust and imagination dooms customer service to customer abuse.
