Sometimes a little intra-department rivalry is a good thing. For example, I used to have a running bet with my colleague about who could be the first to make a sales director roll their eyes. At our monthly sales and marketing alignment meeting (on which, if you have that as the title of your meeting, […]
Why You Need an Editorial Committee for Your Thought Leadership Program
One summer I coached one of my kids’ sports teams. (Okay, I was guilted into it by my friend, who had the more thankless task of convening U8 soccer). I admit I was kind of making it up as I went, and there was one dad who liked to make it his business to remind […]
Is Thought Leadership Dead?
A recurrent theme among the Blognocracy in 2017 was the idea that we are at “peak content”. Meaning there is simply no more room out there for all the posts and blogs and books and videos and webinars and white papers and so on. I disagree, though I will admit that we are at Peak Bullshit. […]