I like to start my Monday mornings with a visit to LinkedIn. It’s a lazy sort of way to shake off the Netflix hangover and ease into the week with a nice view of what my network has been up to. I think it’s because a lot of people realize on Sunday afternoon that they […]
Six Ideas for Getting Your Social Media Off the Ground
Patty’s company recently lifted some of its restrictions, and now allows most employees to access the web from their desks. The reason you did not hear the great cheer that arose is because, of course, they had been accessing it with their mobile devices for years and really didn’t notice. The Hand-Wringers, worried about someone […]
Social Media is Not the Telex Machine
About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour. We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). There was a switchboard with crusty operators, a well-medicated tea lady and Dolores. “Dolores”, the secretary […]
Ten B2B Marketing Opinions from 2014
If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. Twitter Truth #2: Sometimes You Need to Shut Up Time […]
Five Signs of Hope in Marketing Land
Some people think Spring is the season of hope. I think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. The true season of hope for marketers is now: as the year winds down and a new budget, however inadequate, throws […]
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