Do you know who Robert Metcalf is? If you eat obscure pigs, you may know that he is a top breeder of same; if you are a techie, you may recall he invented the Ethernet, founded 3Com and, for a while, was a publisher at IDG. These days he is a VC and breeder of pigs. But […]
Why Your Website is About to Become a Lot Less Important
My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. And […]
Lend a Hand or Shut Your Facebook
Darius has a cool job. He’s the marketing manager for a rapidly growing logistics company that serves the food industry. Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and […]
Funnels, crazies and Jedis — you can’t UnRead this book
It’s a little bit weird to be sitting on a plane, reading a rant about the airline that is, at that moment, scooting you home. I quite enjoyed my Air Canada experience that night. Scott Stratten, not so much. He is mad at Air Canada. He is also mad at the following: Zellers (RIP), Best […]
Why Your Contact Page is Terrible
Last week we lamented the deplorable state of most About Us pages. This week, it’s time to pick on everyone’s least favourite page, Contact Us. Marketers, pay attention here: I know you went and found that swell stock photo of tin cans and string. I know you came up with the perky “We’d love to […]
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