Welcome, small business owners! Hard to believe it’s Small Business Week again! Come in, sit down, enjoy your eggs. We’ve got a great morning planned for you! We’ll start off with an address about how important you are from the Parliamentary Secretary to the Minister of State for Bingo Halls, Hosiery and Small Business. Then […]
Stop Clubbing Small Businesses — It's Cruel
Wake the agency! Saddle up the consultants! Loose the hounds! Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. And when they break into a clearing, our aim must be true for we have only 31 days to shout at […]
Why You Need a Catch & Release Program for Subject Matter Experts
When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. “I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. “I need to corner that slippery little *^#@?%, brush the Cheetos dust off his shirt and get him […]
When Bad Assumptions Happen to Smart Marketers
Years ago, when companies still paid to caffeinate their workers, I had the desk closest to the coffee station on my floor. Mostly this meant I could smell a fresh pot before anyone else, and occasionally had to rescue one that was boiling dry on the old Bunn-o-matic. The downside was that at least once a […]
Why Do Small Business Buyers Act Like Consumers?
In any gathering of B2B marketers, the topic of small business inevitably comes up. After all, those of us who work for large companies collectively discovered them just a few years ago. I’m pretty sure they didn’t exist until we found them. Or if they existed, they certainly didn’t buy complicated things like computers and […]
