Last week we considered the importance of scenario planning for marketing and PR. Just like our friends in HR and IT, marketers need to have at least a vague idea of how they would respond to really bad things that could hurt their brand. This week, we’ll turn our attention from scenario planning involving zombies, […]
Why We Need to Stop Writing Plans and Start Making Them
So did you take my advice and text your 2012 marketing plan to your boss? Well, maybe next year. Maybe next year, instead of wasting our time fiddling about with PowerPoint, we will do something much more valuable for our Corporate Overlords, like coming up with meaningful responses to changing conditions. In ketchup circles they […]
