I receive this email solicitation about once a month. And each time I mentally calculate whether the value of 30 minutes of my time is greater than that of an iPod shuffle. It is not. Plus, I think we all know that the time investment on this one is going to include hours of dodging […]
Sales People are from Mars…
I think marketers are afraid of sales people. There, I said it. We try hard not to let it show and many of us are probably not even aware of it, but I think that at the centre of many sales vs. marketing showdowns is a terrified marketer and a bewildered salesperson. At the risk […]
Attack of the Cymbal Monkeys
I can tell it’s the fourth quarter, and I needn’t look at a calendar. I can tell because my Inbox is full of white papers, webinars, events, retreats, off-sites, summits, books and speakers all of whom are out to solve the problem of sales and marketing just not playing nicely together. Sigh. Is there some […]
