Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time […]
Forget the C-Suite, the Money’s in the P-Cube
If you think you’re selling to the C-suite, think again. The real action is further down the corporate ladder.
