Have you ever met a marketer who didn’t just love surveys, feedback forms, focus groups and stuff like that? We love this stuff because it validates our often questionable contribution to the grander scheme and because it gives us reams of data we can stare at for months without actually doing anything.
When Good Things Happen to Good Research
I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank […]
When Bad Assumptions Happen to Smart Marketers
Years ago, when companies still paid to caffeinate their workers, I had the desk closest to the coffee station on my floor. Mostly this meant I could smell a fresh pot before anyone else, and occasionally had to rescue one that was boiling dry on the old Bunn-o-matic. The downside was that at least once a […]
How to Save $50,000 on Customer Research
Too much time spent in focus groups and not enough time spent just focused means branding over brand and crappy customer experience.
