The other night we went out with friends for dinner at a place with great food and terrible service. As we waited and waited and waited for our food, our poor server eventually ran out of excuses and reassurances that we would not be late for our play and simply went to hide in the […]
Ask Customers What They Want to Say, Not What You Want to Hear
Here’s a riddle: what smells a bit like a barnyard and gobbles? Our American friends, who are still scraping gravy off the TV screen will be forgiven for guessing the obvious, but if you said a marketer with a fresh pile of data, you would also be correct. We marketers love to gobble data. We’ll gobble […]
Why It Doesn’t Matter that CEOs Aren’t Using Social Media
Ah, a July heat wave and the livin’ is easy, unless you write about technology, in which case it’s that boring old period between the second quarter results and the fun new toys for Christmas. What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. That’ll make […]
Microtrends Revisited: What Do You Want for $4.99?
The sale bin at an airport bookshop is usually the almost-final resting place of stuff that shouldn’t have been on its shelves in the first place or of things that didn’t survive the mauling by sleep-deprived “guests” of the world’s airlines. But in such a bin in Phoenix, among the grubby neck pillows, damp productivity […]
Four Ways to Get Sales Off Your Back and Out Selling
Last week I gave you a small song to sing at the end of the quarter as the inevitable fingers seek to assign the inevitable blame. I hope that saw you through to this, the first full week of the shiny new quarter. So full of promise, so full of hope, so full of time. […]
