Job postings are the most fundamental part of recruiting and yet the most overlooked. We need to stop repurposing out of date job descriptions and take the time to build great postings to attract great people.
Seven Really Simple Ways Marketers Can Help HR
The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. We’ve looked at how some support for internal […]
Careers Pages: A Tragedy in One Act
On many websites, the Careers page is one of the most visited. Yet marketing routinely ignores it in favour of revenue generation, and HR lacks the skillset to really make it hunt. Let’s fix that.
What the Server at Applebee’s Can Teach Us About Employee Experience
Love it or hate it, one thing Applebee’s does quite well is remember to check with customers within a few minutes of their meals arriving on the table. Last week we looked at the need to have these early first taste touchpoints with customers as a way to flag and fix issues before they become […]
Why Recruiting Needs Marketing’s Help
One of my favourite ways to kickstart conversation at a dinner party is to utter the word, “recruiting” and then sit back. The chances, these days, are pretty good that at least one guest is looking for work or has recently landed, and nearly all of the guests will be eager to contribute their hideous […]
