Say, how’s your 2012 plan coming along? What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Your desk is awash in spreadsheets you’re too terrified to throw out? You spent most of last Wednesday trying to fit 7 point type into a Venn diagram and most of the next day […]
Steve Jobs Isn’t Dead. You’re Just Holding Him Wrong.
Many months ago, long before the beatification of Steve Jobs began, but sometime after he was declared The-Best-Presenter-The-World-Has-Ever-Seen-And-That-Includes-Obama-Too, my friend Eric and I were debating whether he really was all that as a presenter. Our conclusion, and I may be remembering only part of our whisky-induced brilliance here, was that while a pitch by Steve […]
It’s Not A Petroglyph, It’s Our Marketing Plan
If you are old enough to have seriously considered a pair of Spanx, you are probably experienced enough to remember when marketing plans were documents instead of hockey cards. These were things of beauty, often. Dozens of pages long, sometimes more than a hundred, they had sentences, punctuation, legible tables, pretty charts. They told a […]
Evil PowerPoint Geniuses: A Field Guide
Stop me if you’ve heard this one: “Sorry, this is a bit of an eyechart”. Unless you’re at the optometrist’s chances are you are in a meeting and some idiot has just put something on the wall with ten point type and is about to insult you further by leaving it there and explaining it. After all, […]
Go Ahead. Shoot the Messenger
The problem is not PowerPoint. It’s the idiots who use it.
