Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers? Have suppliers everywhere been forced to hire chipmunks and voles instead of real Sales Squirrels? I’m in a new role these days, one that spends more than the old role. Plus I’ve been pretty […]
Four Things Marketing Can Say "Yes" About in 2013
You’ve got to love January. Those plans you’ve been revising for months are finally in motion. The agencies are gorging themselves on billable hours to fund their trips to Cannes, after an exhausting December of canapés and signature martinis. Yet even as that New Budget Smell lingers in the hallways, the Sales Squirrels are already […]
Lost Squirrels: Putting Sales Where it Belongs
Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time […]
A B2B Marketing Labour Day Reading List
Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Here are a few things you might want to look at over that giant drink you’re already thinking about. It’s Not Dead; It’s Sleeping: Sometimes when you’re the […]
Welcome to Our Resolution-Free Zone
What did you expect for the first working day of the year? A quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for […]
