Last week we looked at the gap between presentation training and presentation technology training. The result of which seems to be terrible slides that undermine even the best speakers. I am laying the blame for most of our terrible, terrible slides at the feet of marketing. Now I know that once that pretty PowerPoint template […]
The Valley of The Shadow of PowerPoint
Next Sunday, PowerPoint will celebrate its 26th birthday. Given that it is nearly a full generation since the first tools came on the market that let us make our own slides, I want to know why we are getting worse at presentations, not better? Most marketers I know gave up trying to enforce any kind […]
How to Build A Better Sales Pitch
Last week we had a look at the poor old sales pitch deck and how it drives truly miserable selling and buying experiences all around, and generally squanders the time of very expensive people. This week I’d like to propose a new approach to the sales pitch presentation. Let’s lose the 20-slide decks. Let’s forget […]
It’s Time for a New Pitch Deck
There is nothing quite like a shiny new year in the Sales Department to get your blood pumping. The Squirrels are back from their long schmooze in December and ready to start all over again with a fresh quota, right? Maybe not quite. If you’re like most B2B shops, your poor Keebler Elves are still […]
Dos & Don'ts for Agency Reviews
An agency review is a lot like cleaning out a closet. You keep putting it off because it’s messy and inconvenient, and it forces you to confront some decisions you are not entirely proud of. Deep down, though, you know you need to do it and you’ll feel so much better once it’s done. Guess […]
