Say, how’s your 2012 plan coming along? What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Your desk is awash in spreadsheets you’re too terrified to throw out? You spent most of last Wednesday trying to fit 7 point type into a Venn diagram and most of the next day […]
Is Your Project a Train or a Roller Coaster?
My friend Michelle is a very good project manager. She has nerves of steel, a genuine affection for MS Project and can be counted on to act like a lady in even the most disgraceful circumstances. So when we met for lunch recently, not far from the retail HQ where she works, it was a […]
Eight Things to Do if You Have a Sucky B2B Agency
It’s been a while since we were unkind to agencies in this space and frankly, I miss it. So let’s talk about what you can do if, despite your very best efforts, you find yourself stuck with a Sucky B2B Agency. Maybe you work in the forgotten B2B corner of a mighty consumer brand, perhaps […]
All This and Fibre Too!
I think we can agree that I’m not a big fan of ad agencies, so imagine how much I was looking forward to skewering this book by two of the Fallon Agency’s founding partners. Bastards. They’ve torn even that small joy from my hands by writing a book that is useful, insightful and really very readable. If […]
Ten More Things to Do in a Recession
Ten more ideas for recession-weary marketers. Approach (or re-approach) companies or organizations with which you would like to form an alliance. You may find they’re more receptive than usual. Or maybe the laughter just hurts less. Capitalize on the renewed energy and commitment of your team (yes, I know they’re only pretending to like their […]
