I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I used to hate some of my coworkers,” he […]
A B2B Marketing Labour Day Reading List
Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Here are a few things you might want to look at over that giant drink you’re already thinking about. It’s Not Dead; It’s Sleeping: Sometimes when you’re the […]
Why Marketing Briefs are a Circle of Hell
A friend asked me recently to review a marketing communications brief he had drafted to help his internal customers, mostly product managers, get something meaningful out of his group. It had all the usual sections: communications goal, target audience, budget, timelines, fries with that, and so on. My friend was also planning a series of […]
Ten Ways to Rock Your Trade Shows
Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada. But sadly I don’t see hopeful signs that marketers and sales people are […]
Why We Need to Stop Writing Plans and Start Making Them
So did you take my advice and text your 2012 marketing plan to your boss? Well, maybe next year. Maybe next year, instead of wasting our time fiddling about with PowerPoint, we will do something much more valuable for our Corporate Overlords, like coming up with meaningful responses to changing conditions. In ketchup circles they […]
