On December 20 of last year, this email landed in my inbox. If you can’t read it, here is the fun subject line: “Elizabeth, Hit your target like a sniper.” As Canada is lately a little lacking in Target stores, I surmised they were talking about my target market. They were. It was flogging some […]
The Very Simple System For Picking Your Trade Shows
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. It can be a private event company or, in B2B, […]
Unique Selling Propositions Are a Myth
My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. “I need a unique selling proposition”, he […]
Ten Things to Make You Less Sad About Q4
Has it started where you are? Are your pretty marketing planters all dug up by frantic Sales Squirrels trying to remember where they left their nuts? Are the Keebler Elves laying a trapline in the forest? Has the Productivity Prevention Department declared its code freeze yet (that’s the memo you didn’t really understand because they […]
Feeling Undervalued as a Marketer? It's Probably Your Fault.
In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. 86% of marketers agreed that the link between marketing activities and business goals is well-defined at their organizations 72% said their company’s leadership clearly sees marketing’s impact on the business. 45% of marketers said they […]
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