A while back we looked at the difference between the C-Suite, which likes to golf and the P-Cube, which feels lucky to get a new recycle bin. We talked about the unfortunate tendency of marketers to focus on the C-people and ignore the procurement people who are actually more helpful in getting you the business and getting […]
Forget the C-Suite, the Money’s in the P-Cube
If you think you’re selling to the C-suite, think again. The real action is further down the corporate ladder.
- « Previous Page
- 1
- …
- 5
- 6
- 7
