Last week we looked at the terrifying beachfront property known as social media. This is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. And it’s where most B2B companies try to pick off the whiners from the cliff tops or shell the beach the relentlessly so they can’t come […]
Fight Them in the Cafés, Not on the Beaches
Do people say bad things about your company online? I mean really bad things? Ugly things? Hurtful things? Do they Tweet endlessly while they wait for your customer service line to pick up? Are you getting Epic Fail awards for your shipping challenges? Reading about your products a little too often on Facebook? That’s beach […]
Eight Things to Do if You Have a Sucky B2B Agency
It’s been a while since we were unkind to agencies in this space and frankly, I miss it. So let’s talk about what you can do if, despite your very best efforts, you find yourself stuck with a Sucky B2B Agency. Maybe you work in the forgotten B2B corner of a mighty consumer brand, perhaps […]
Coming soon to a P-Cube Near You
It’s been about a year since we met our friends in the P-Cube. If you’re new to my little ecosystem, these are the folks in the Corporate Procurement department who spend their days in fabric-covered boxes watching hope die in a cloud of entropic cube-farm anxiety. Also they buy stuff from people like us and we […]
Eight Distractions for B2B Marketers
Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- Next Page »
