Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to. I think it was Craig Jarrow at Time Management Ninja who said that the most important thing you do with your day is deciding what to do with your day. I believe […]
No Cookies for You – How to Get Sales to Talk Value, Not Price
Last week we looked at why we need to do a bit of work on our pricing to help insulate the P part of things from the L part of things and come up looking pretty good despite having mucked up the budget and let sales have its way with revenue. This week, let’s talk […]
It’s Time to Get Your Pricing House in Order
It all seemed so lovely about a month and a half ago, didn’t it? Your strategic plan was pretty and perfect and covered with Corporate Overlord lipstick. Your operating plan was mostly finished, except for those murky bits in the fourth quarter. Your battered and bruised budget, was finally locked down, and the holidays beckoned. […]
B2B Marketers Need to Pay More Attention to HR Trends
I have never read a romance novel because I’m fairly sure I won’t like it, and I can see plenty of heaving bosoms at soccer any old time. Until recently, I had never read a human resources book, on the general assumption that it would have to do with team-building exercises, being nice to the […]
Resentful Client, Cringing Agency: Six Ways to Mess Up the Relationship
I knew it wouldn’t last. I gave Linda six months in the relationship before she cracked. Theresa, grumpily dealing with her own recently terminated relationship, gave it three weeks. The rest of the Women Who Market Too Much were more charitable and suggested Linda and her new knight in shining armor might see the one-year […]
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