Last week we looked at how the retail problem of buyer distraction rears its head in the world of B2B, even in the C-suite. Corporate Overlords find themselves distracted by their friends, their colleagues’ friends, more important things they should be doing and the terrifying stuff that goes on in the world and threatens their […]
Buyer Distraction Happens in B2B Too
Poor lady. There she was in a crowded grocery store on a Saturday morning with a baby and a toddler, $300 worth of groceries, an impatient cashier and no idea what the PIN for her debit card was. Each time she tried to focus and conjure up the four little numbers, the baby in the […]
Why Some of Your Revenue is Having an Out-of-Funnel Experience
Meet my friend Marta. Marta is a busy Executive Assistant in a big company. She supports two senior people, runs the lottery pool on her floor and leaves pissy notes in the kitchen when someone doesn’t do their dishes. Marta also happens to decide how to spend almost half a million dollars a year. She […]
It's Time to Kill Off Your Dreary Customer Reference Program
Gentle friends, we have spent a great deal of time over the years discussing the generally terrible way we approach almost everything to do with our customers. From the Customer Abuse departments to the save gates to Being Creepy to the ineffective measurement of misery, we have generally come up lacking, both on the B2B and B2C […]
Why We Need to Shut Up and Let Our Customers Buy Something
There are a few statistics that are used to torment marketers. We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. We’ve all had that business of how much more it costs to acquire a customer than to retain one and, since June of 2012, we’ve been dealing […]
- 1
- 2
- 3
- …
- 7
- Next Page »
