Do you have a mission statement for your business? If not, don’t worry. They’re basically useless, and mostly an exercise in box-ticking so the leadership team can get on with leadering, and the marketing department has something to put on the website. Personally, I don’t think mission statements belong anywhere near your website, and neither […]
What Does Your Company Do?
I’ve just finished judging a contest for small business owners. The first question on the entry form is this: What does your company do? Guess what? Most of them can’t say. They can go on for 500 words about practically nothing at all, but they can’t seem to articulate what it is that they do. […]
