Organizational change is inevitable but lousy communication should not be. Here are five common (and avoidable) change communications mistakes.
Ask Customers What They Want to Say, Not What You Want to Hear
Here’s a riddle: what smells a bit like a barnyard and gobbles? Our American friends, who are still scraping gravy off the TV screen will be forgiven for guessing the obvious, but if you said a marketer with a fresh pile of data, you would also be correct. We marketers love to gobble data. We’ll gobble […]
Ten Things to Make You Less Sad About Q4
Has it started where you are? Are your pretty marketing planters all dug up by frantic Sales Squirrels trying to remember where they left their nuts? Are the Keebler Elves laying a trapline in the forest? Has the Productivity Prevention Department declared its code freeze yet (that’s the memo you didn’t really understand because they […]
Are You Counting Your Marketing Calories?
I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Me: You’re licking the inside of a Pop-Tart wrapper. Tell me you didn’t find that in the subway. Jeff: I mean do I look thinner? I have a high school reunion coming up. Me: So you’re […]
Got Lead Gen? A Book Review
Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. And there are, apparently, a bunch of new ones we’re supposed to know and here is a book that explains it […]
