Ten more ideas for recession-weary marketers. Approach (or re-approach) companies or organizations with which you would like to form an alliance. You may find they’re more receptive than usual. Or maybe the laughter just hurts less. Capitalize on the renewed energy and commitment of your team (yes, I know they’re only pretending to like their […]
Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? Here are ten things you can do to take advantage of the downturn. Ask for more budget and justify it with the opportunity to outspend weaker competitors – remember they have Hand-Wringers too. In 2009, while Verizon and HP were slashing their B2B […]
Hail Mary Marketing
How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Now that good times are back, with little […]
