Do you get the Win-Loss report? You really ought to get yourself on that list. If you don’t know the Win-Loss, it’s the document your friends in sales create each month or, sometimes, each quarter that lists all the business they’ve won, lost or are waiting to hear about. Sometimes it’s called the sales activity report. […]
Ask Customers What They Want to Say, Not What You Want to Hear
Here’s a riddle: what smells a bit like a barnyard and gobbles? Our American friends, who are still scraping gravy off the TV screen will be forgiven for guessing the obvious, but if you said a marketer with a fresh pile of data, you would also be correct. We marketers love to gobble data. We’ll gobble […]
Twitter Truth #3: You Can’t Keep Out the Crazies
Twitter Truth #1 is recognizing that it’s not about you. Twitter Truth #2 is remembering to shut up occasionally. These are both fairly simple things to master, you just need to get on it. Twitter Truth #3 is a little trickier. Today, I want to talk about the debatable role marketers often play as the wranglers of […]
How Marketing is Pushing Customer Service Under the Bus
In 1958 John Kenneth Galbraith famously took on the economic doctrine of Consumer Sovereignty. First floated by Paul Samuelson, this theory held that consumers, by right of their choice in the marketplace, were ultimately the sovereign beings who determine what is produced and the price at which it is sold. Galbraith put a bullet in […]
Why Marketers Need to Own the Dismount
If December is about faithful friends drawing near to us, then January, it follows, must be about breaking up with them by email. So last weekend I did my annual review of things subscribed to, and tossed the ones I don’t like, don’t recall signing up for and that just plain irk me. You would […]
- 1
- 2
- 3
- …
- 5
- Next Page »
